GEN R invites you to join our movement for the environmental moderate. For anyone who wants to do more than recycling, and act to restore nature.
Our narrative is proudly positive, not frightening
It's emotive and not technical – we occupy the centre ground of environmentalism and we grow the movement using the hope of a positive future.
We exist within positive popular culture
We’re not engaged with the culture wars. Using music and art to tell stories that connect and inspire people. We celebrate imperfect progress, bringing people on the journey of restoring nature for future generations.
